JioFrames are AI-powered smart glasses that help every individual in India see, capture, and experience the world in an entirely new way, effortlessly, hands-free, and in real time.
Made for India, JioFrames is designed for how India moves: lightweight, stylish, multilingual, and built for everyday creators and professionals.
JioFrames should feel like a bold step into the future, turning everyday moments into something more engaging and expressive. It removes the need to pause or switch screens, keeping users connected while adding a sense of excitement to how they listen, move, and interact with the world.
The eyewear is designed as a fashion statement, blending advanced technology with modern style. JioFrames feels confident, energetic, and visually appealing, bringing future-ready experiences into daily life in a way that feels exciting to use and good to wear.
The feeling we want to create:
Gel lighting is used for the product shoot. Photography stays close to real life: commuters, students, and creators moving through ordinary Indian moments. A warm, unfiltered palette keeps the focus on people and the frames.
The app icon distills JioFrames down to its most recognizable form. The dot pattern nods to the audio-and-vision duality of the glasses: sound waves and sightlines rendered as the same visual language. Some options for the app icon were explored.
The identity extends across the full retail journey, from unboxing and in-store display to app UI and outdoor campaign work. Billboards scale the same system up for high-visibility, everyday moments across the country.
thethi.nitika@gmail.com
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