Under the parent company LAVIE, Qisa specialises in manufacturing a variety of bags of uncompromising quality and within the economical range.
Qisa aimed to present their bags as more than mere practical accessories, but also as a companion to work, to casual days out, and everything in between. The task at hand was to portray these handbags as uniquely crafted for each woman, addressing both their needs and desires.
The Qisa mark distills contemporary accessories into a single, confident gesture, legible at a glance, memorable at any size.
The logo comes from a woven knot, the kind formed when friends intertwine their fingers together. It symbolises weaving life stories together, and depicts the bond between the people you meet along the way, friends, colleagues, and everyone in between.
The wordmark carries onto the product itself, stitched directly onto the bag, so the Qisa name travels with the piece long after it leaves the shelf.
White and black were chosen with intent: white carries a sense of mystery and individuality, while black grounds the brand in goodness and balance, together giving Qisa a palette that feels both refined and distinctly her own.
Avenir Next LT Pro carries the whole system on its own, moving between regular and bold weights to hold everything from headlines to fine print in one consistent voice.
The system extends across social media, print and merchandise, flexible enough to grow with Qisa, disciplined enough to stay recognisable.
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