ShopSe is a checkout financing platform built around a simple, well-documented problem: roughly four in ten high-intent shoppers abandon their cart when affordability falls short. ShopSe lets a customer split any purchase into EMIs, whether or not they hold a credit card, while the merchant is paid in full, upfront.
The ShopSe logomark is a bird in motion, a quick, decisive dart forward, standing in for a platform built to turn hesitation at checkout into a completed sale. The wordmark carries that same energy, legible at checkout-widget scale, reading just as clearly stitched onto a t-shirt as it does sitting inline next to a price.
A vivid blue carries trust and financial credibility, paired with a sharp green for approvals and completed payments, and black for contrast where it counts.
Lato carries the whole system, a friendly, rounded sans that keeps large EMI figures easy to read and turns approval messaging into something that feels human rather than transactional.
For merchants, ShopSe needed to read as a serious revenue tool: one platform that accepts EMIs alongside full payments, works the same in-store as it does online, and gets a new customer approved through a single form. That story shows up at trade booths, in pitch decks, and on the shop floor itself.
For shoppers, the brand needed to feel instant and reassuring. A series of touchpoints was designed across print and digital media, like billboards and social media.
A small run of everyday objects, a mug, a backpack, a t-shirt, a business card, keeps the brand present for the team behind ShopSe as much as it is at checkout.
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